Decision systems over demo models
The job is not to produce clever model outputs. It is to make those outputs usable, trusted, and operational inside real teams.
Toronto, Canada
Director of Data Science at Sobeys Inc., leading AI strategy across loyalty and marketing for one of Canada's largest grocery retailers. I build the decision layers, operating models, and leadership systems that turn machine learning into something executives can trust and scale.
Applied AI leadership, agentic AI build and scaling, process change through AI agents, personalization strategy, experimentation design, and delivery systems that can stand up to executive scrutiny.
After studying Computer Science and completing a Master's focused on Natural Language Processing, I began my career building forecasting and optimization models at Canadian Tire. I later applied and expanded that experience in the eCommerce environment at Home Depot. At Paytm Labs, I moved into leading machine learning engineering teams, gaining deeper exposure to the technical and organizational requirements for scaling AI/ML systems in production.
These experiences positioned me to transition from individual contributor to leading teams of data scientists and ML engineers at Sobeys. There, I led large-scale personalization systems serving millions of customers while managing cross-functional delivery across engineering, marketing, and analytics. That progression ultimately led me into a director role, expanding my scope into enterprise marketing AI and advancing initiatives in agentic AI to modernize decision-making across the organization.
My work centers on the layer between models and business execution - designing operating models, prioritization frameworks, and measurement loops that turn analytical outputs into repeatable, scalable business outcomes.
I build decision systems, not just models.
The job is not to produce clever model outputs. It is to make those outputs usable, trusted, and operational inside real teams.
Mature machine learning programs win when delivery becomes dependable enough for the business to plan around it.
I build teams that can prove impact with experiments, operating metrics, and clear investment logic.
Feb 2024 – Present
Jul 2021 – Feb 2024
Promoted to Director
Jul 2020 – Jul 2021
2003-2008
B.Sc. Computer Science
Amirkabir University of Technology (Tehran Polytechnic), Tehran, IR
Average: 17.13 / 20.00, 2nd highest grade in the program.
2008-2010
M.Sc. Computer Science
McMaster University, Hamilton, CA
Thesis topic: Automated Message Triage: A Proposal for Supervised Semantic Classification of Messages. This work used a combination of text mining algorithms on messages exchanged between patients and their physicians, implemented in R and Java using LingPipe and Apache Server.
Supervisor: Dr. Norm Archer
June 2005
Qualified for the World Finals in Robotics Contest and Conference Robocop 2005, Rescue Simulation League, Osaka, Japan.
2020
Tavasoli, A., Journey of a Data Scientist: Using AI, Machine Learning and Big Data to Solve Problems in the Retail Industry, Talk at Lakehead University, Thunder Bay, Ontario.
2013
Tavasoli, A., Archer, N. P.: Automatic message triage: A decision support system for patient-provider messages, Americas Conference on Information Systems 2013, McMaster University: Hamilton, ON. This paper uses text mining to triage text messages exchanged between patients and their physician.
2009
Tavasoli, A., Archer, N. P.: A Proposed Intelligent Policy-Based Interface for a Mobile eHealth Environment, Innovation in an Open World. G. Babin, P. Kropfand M. Weiss, Springer Berlin Heidelberg. 26: 246-251. This paper presented at MCETECH 2009, and it is focused on an adaptable interface for novice users in mobile devices.
2009
Presentation of eHealth Integration System using HL7 v3, IBM CASCON Technology Showcase November 2009. Proposed a service-oriented architecture to translate XMLs generated using two health standards.
I am open to conversations about executive roles, advisory work, speaking, and building data science organizations that produce measurable outcomes. If there is a mandate to make applied AI more reliable, more accountable, or more commercially effective, I am interested.